Welcome to the Tennessee Beef Industry Council

This site was created to inform consumers
about the healthful benefits of beef and the 
many areas of beef promotion, research and
education funded by Tennessee beef producers.
 

The Healthy Beef Cookbook

Order your copy today!
You’ve heard that beef can be an important part of a healthy lifestyle. But, you may not be confident that you have the know-how to deliver great-tasting, health-promoting lean beef dishes to your dinner table on a regular basis.

The Healthy Beef Cookbook is now available to show you how to use lean beef  to add excitementand ease to everything from quick and easy dinners to special occasion entrees.
Click here to go to the order form.

 




Discover the Power of Protein
The Beef Checkoff Program is strengthening its award-winning advertising campaign by building on the core equities consumers recognize and love about beef. Powerful Beefscapes is a fresh iteration of the successful “Beef. It’s What’s for Dinner” campaign, which is one of the most recognizable taglines in advertising history. In fact, approximately 88 percent of Americans instantly recognize the slogan.
Click here to read the full press release

Want to know what makes up the Beefscape?
Click here for the recipe








National Beef Backer Award Winners Announced
Two of the winners are based right here in Tennessee!
To read the press releases, click Foodservice or Retail



            Foodservice - Logan's Roadhouse                        Retail - The Kroger Co.





It's Not Too Late...
Farmers can fill out the 2007 Census of Agriculture online, at www.agcensus.usda.gov. Click the link for more information. The Census is your voice, your future, and your responsibility.





Featured Recipe
Quick Beef Fajitas with Pico De Gallo

Only 25 minutes!